Case Studies
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Birla Health
Smarter Underwriting, Scored In Real Time

30%
improvement in Data Accuracy
60%+
Applications Auto-Routed by ML
22%
Reduction in Pricing Variability
The Challenge
Underwriting decisions relied heavily on manual assessment and static demographic averages, a model that treated fundamentally different risk profiles as equivalent. Meanwhile, wearable device data, financial signals, and behavioral indicators the business already had access to sat unused, disconnected from the underwriting pipeline entirely. The result was inconsistent pricing across identical risk profiles and no systematic way to route applications based on actual risk complexity, leaving underwriters to manage volume and precision with the same limited toolset.
Our Execution
We built a supervised machine learning model that ingests wearable, financial, and social data streams and consolidates them into a single Health Risk Score per applicant, replacing static averages with a dynamic, individualized assessment. On top of the scoring engine, we implemented ML-based application routing, automatically directing lower-complexity applications through streamlined paths while flagging higher-risk cases for underwriter review. Underwriters were given real-time dashboards surfacing the risk score, its contributing factors, and routing decisions, all built within an IRDAI-compliant data architecture to meet regulatory requirements for the Indian insurance market.
Discover What We Could Build Together
Let's talk about what AI-driven risk management could do for your business.